At Sky, we don’t just buy shows and movies. We make them. We’re the creators, the innovators, the story tellers.
• Increase Brand Affinity of the Sky brand
• Increase Sky’s reputation as a creative company.
• Increase perceptions of Sky as a creator of quality original drama
• Print creative vehicles to promote the channel (e.g. billboards, press adverts)
Consider how we create distinction from original content providers Netflix, Amazon Prime, Hulu. The brand should adapt and flex across the different types of content.
The channel should have its own personality but sit within Sky’s portfolio of other channels.
two different routes, same insight
Insight: “There is no such thing as an original thought. Nothings new. Everything’s been used, added to, or reduced.”- Socrates + Descartes
To be original does not mean to do something entirely new, its a remix culture
risky
Banksy famously once stole a quote from Picasso which stated “the bad artists imitate, the great artists steal.
Since there isn’t anything truly original anymore why not do a Banksy takeover and steal the competitors originals loading screen.
safe
My second idea is more focused on the remix culture aspect with mix and matching different types that are ever changing.
brand idea: forevor evolving
Logo:
